Increase Gym Memberships with SMS Marketing

by Michael Armstrong · 1 comment

Gym’s and Healthclubs are Going Mobile with Apps, SMS and Mobile Websites

Healthclub marketingWant to dramatically increase awareness about your gym? Want to attract new members and make sure that your current members stay loyal? You can do these things with an effective SMS marketing strategy.

Mobile marketing is exploding in terms of popularity and effectiveness. It blows all of the traditional marketing techniques and methods out of the water in terms of how many people you can reach at once over a very short period of time.

However, mobile marketing is the most effective when combined with these traditional marketing methods. The following are a few examples of how you can best use mobile marketing and text message marketing in particular, to attract new members, keep current ones, and grow your gym faster than ever before possible.

Attracting New Members to Your Gym with SMS Marketing

You can make use of mobile keywords in combination with current marketing initiatives to give prospective members an easy way to get information about your gym sent right to their phone. You can also send them deals and coupons. Encourage current members to forward text offers to their friends and offer discounts when friends register for membership together.

You can also send out mobile coupons via text message. Save money on printing and make it easier than ever for your customers to use your coupons – they won’t have to worry about printing them or cutting them out either.

Bringing Attention to Your Gym with SMS Marketing

Build an opt-in list so that you can send out news and updates about your gym to those who are interested. Send out updates about equipment, classes, hours, etc.

Providing Services to Current Gym Members with SMS Marketing

You can use SMS marketing to alert your current members about relevant information that will affect them. Each class can utilize an opt-in list so that members can be notified about changes in schedule or cancellations right on their phones.

Mobile Gym Membership Registration with SMS Marketing

If you have a mobile website, you can use SMS marketing to send prospective members a link to your mobile site. From there, they can register right on their phones.

Mobile SMS Marketing for Gyms – Give Your Thumbs a Workout

When it comes to marketing your gym, the last thing you want to do is spend money and run around tiring yourself out and making yourself crazy. Save your energy for the real workouts. With mobile marketing, reaching an unparalleled audience with quickness and ease is a real possibility. Once you realize the benefits of mobile marketing, you’ll never want to do without it ever again.



Get your gym marketing strategy in gear and Go Mobile with Mobile Apps, Text Marketing and Mobile Websites!

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Categories: Healthcare SMS Marketing Sports

Alistair Gillan December 22, 2012 at 9:58 pm

Wonderful post. Also another thing could be integrating all these components with social media. Apps and mobile websites that connect with facebook, twitter and g+. The power of social mobile media.