How Nightclubs Can Take Advantage of Text Message Marketing Services

by Michael Armstrong · 2 comments

Nightclubs and SMS Marketing

SMS Marketing for Nightclubs Nightclubs can be high-profit endeavors, but slow nights turn-off clients who show up to find no one to party with. As an intrinsically social experience, nightclubs require warm bodies on every night they’re open to keep business thriving.

Nightclub marketing efforts have traditionally been a mix of print, radio/TV and web promotions. Radio and TV spots are expensive and sometimes hard to get because you may be competing with larger establishments with bigger promotional budgets attached to their nightclub marketing plan. Print nightclub marketing can be in newspapers, magazines, flyers handed out or posted, posters and more. However, print is very expensive and also not flexible. To launch a print nightclub marketing plan takes weeks of planning to design the print ad or flyer, write it, proof it and get it printed.

Web promotions for nightclub marketing are less expensive than either of these options and are more flexible, but still require a certain amount of technical expertise and rely on “pull advertising.” People have to come to your website and getting them there can require a promotional effort as well, so this is not always the best option either.

But text message marketing for nightclubs is both affordable and relatively low-tech and is “push advertising” where you send the message to them rather than waiting on them to happen upon it. SMS marketing efforts are much easier to create – they’re less than 160 characters and no graphics are needed – so all you need is a good offer, relevant to your target that’s urgent enough to generate a response.

Text message marketing software to send out your bulk text marketing messages is the only other tool required. Text message marketing software can be acquired at a low cost or even free if you know where to look. If you don’t want to leap blind into text message marketing for nightclubs, there are companies out there that can assist you for a very reasonable cost.

Tatango offers a free 7 day trial for new clients that you can use to get started and see how SMS marketing works for your nightclub. SMS marketing is much easier to create and launch than almost any other form of marketing.

If you’re ready to consider text message marketing for nightclubs, another place to check out bulk text marketing for free is They can introduce you to SMS marketing and discuss a nightclub marketing plan with you.

If you own or manage a nightclub, no doubt you notice that your clientele party with mobile device in hands – many texting while they drink, dance and socialize. This makes nightclub SMS marketing a natural fit for your customers. Most adults are never without their cell phones 24/7 so you know when you send text message promotions for nightclubs they’ll land in your customers’ hands and will be read 99% of the time.

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 Tao nightclub in Vegas decided to try text message promotion for nightclubs and asked people to text keyword TAO to get invites to exclusive events – they got 2,000 subscribers in just 10 days – their offers are getting consistent double-digit returns. This is a prime example of how effective bulk text marketing as part of mobile nightclub marketing can be.

Another case study in nightclub SMS marketing is Sandbar in Manhattan. Nightclub SMS marketing was used to offer different keywords to different customer segments to build specific categories within their text database – they got 1,500 subscribers within a month and 4,500 after three months – their first mobile coupon offer saw a 13% redemption rate – a very effective example of text message promotions for nightclubs.

If you own or manage a nightclub and are not using text message marketing for nightclubs to promote your establishment, you are leaving money on the table every night that your club is not filled to capacity. With low-cost text message marketing software and a simple, relevant offer, you can generate double digit text offer redemption rates that will keep your nightclub busy.


Mobile Marketing in Illinois is taking off in popularity.  All bars and nightclubs need to look into mobile marketing strategies like:

  • Text Message Marketing
  • Mobile Apps
  • Mobile Websites
  • Mobile Advertising

If you own a nightclub in Chicago, IL, take advantage of our FREE ILLINOIS MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

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Jonathan Carson December 31, 2012 at 11:27 am

I totally agree that mobile marketing is helping lot of business these days.Is it possible to get suggestions and customized solutions for different clients from the marketing companies.Can, we accomodate enough content in less than 160 words to attract new customers?

Michael Armstrong December 31, 2012 at 3:02 pm

Nightclubs are really profiting from using sms marketing thats for sure. As far as customized solutions, I suggest that you sign up with Tatango. They have a lot of customization options. You have to remember that sending out a text message is just the beginning. You can send out mobile coupons, you can send out a link to your mobile optimized website, you can text out a link to a video. The options are endless.